Ballomize LLC is about to launch another nifty product that bounces off of the parent company's knack for innovation. How many times do you get into a situation where you need a ruler but just can't seem to find one around the house or workplace? And when you do find that ruler, it's too big to take around with you. Phonure offers a phone case containing a compact measuring tape that automatically retracts with the push of a button. It comes in handy when you want to measure the circumference of a custom Ballomize tennis ball, among other things. Stay tuned for more updates on product development and such.